Commissioned by Veluvia, this project was developed and realized as a TV commercial with a strong focus on clarity, tone, and visual precision.
Directed by Max Mayer, the film was conceived from the initial idea through to final execution, shaping a concise narrative tailored for broadcast. The concept translates the brand’s message into a clear cinematic language, balancing emotional accessibility with a controlled, confident visual style.
Produced by Ivory Productions, the commercial was designed to perform within the tight structure of television formats while maintaining a distinctive aesthetic. The result is a focused, brand-driven spot that communicates its message efficiently and with visual confidence.