The PUMA Around the World Series is a global documentary-style video format created to showcase PUMA’s international working culture and career opportunities across different locations worldwide. Developed as a multi-episode series, the project combines authentic workplace insights with a cinematic, travel-driven narrative approach.
Season 1
The first season was filmed in 2012 across 12 international locations and introduced the core concept of the series: portraying PUMA teams around the globe through short, character-driven films that highlight everyday work, local culture, and the people behind the brand.
One episode from the first season, “PUMA Around the World – Making of Tokyo”, was awarded Bronze at the Spotlight Students Awards 2013.
Season 2
Following the success of the first season, a second season was produced, expanding the format to 17 episodes filmed across the USA, Mexico, Hong Kong, and Germany. The series further refined its visual language and storytelling approach, creating a consistent yet locally grounded portrait of PUMA as a global employer.
Across both seasons, the PUMA Around the World Series demonstrates how employer branding can be communicated through authentic storytelling — combining documentary observation with a cinematic sensibility to create relatable, human-centered content for a global audience.