For Porsche’s webspecial Venture On, showcasing the Panamera Turbo S E-Hybrid Sport Turismo, we partnered with renowned Polish composer and racing enthusiast JIMEK (Radzimir Dębski). Combining music and motorsport, the project captures JIMEK’s first exhilarating lap on the racetrack with the high-performance vehicle. Overwhelmed by the thrill, he composed an original soundtrack that translates the speed, power, and emotion of the drive into a unique musical expression. The production was filmed across stunning locations in Spain and Poland by fenomenal film and ivory productions. Max Mayer played a key role in shaping the creative concept, managing production on set, and serving as 2nd Camera Operator and Drone Pilot. His cinematography visually reflects the campaign’s fusion of artistic innovation and automotive excellence. Directed by Lauro Cress, with still photography by Markus Altmann, the project highlights the synergy of music, film, and driving passion. JIMEK, a classically trained composer with an impressive international career, brings depth and originality to the campaign, making Venture On a striking example of storytelling through sight and sound. This collaboration bridges automotive innovation and artistic expression, creating powerful content for Porsche’s audience worldwide.
Porsche – Venture On Teaser:
Still Photography: Markus Altmann
