Designed to be compact, robust, and intuitive, the corpuls aed supports both professional responders and laypersons during critical emergency situations. Depending on the configuration, the device is available as a fully or semi-automatic AED and can optionally be equipped with an integrated emergency call function. This allows an emergency call to be placed directly from the device, enabling dispatchers to guide resuscitation efforts by phone at an early stage.
For this project, an image film and multiple social media versions were produced for different target groups. The storytelling approach focuses on clarity and real-world application — showing how clear pictograms and voice instructions guide users safely through a guideline-compliant resuscitation process, even under stress.
To capture authentic use cases, the production accompanied First Responders in Schondorf as well as the ASV Hiltenfingen, documenting the corpuls aed in real-life training and response scenarios. By working closely with both experienced responders and non-professional users, the film highlights the accessibility and reliability of the corpuls aed across different levels of expertise.
The project was realized as a multi-format production, with tailored edits for advanced responder audiences as well as for layperson-focused communication. The resulting content was developed for use across corpuls’ digital channels, including YouTube and social media — combining product information with human-centered, documentary-style storytelling.